In order to overcome the deep slump in demand due to the pandemic, the Kerala houseboats are offering all kinds of discounts and schemes to customers. The segment of Kerala Tourism industry which was struggling to meet the demand of customers till last year is facing an entirely different scenario this year. The houseboat operators are not only offering discounts up to 50% on their normal tariffs, but are also offering the book-now-and-travel-later kind of schemes to attract customers. The market situation is quite unprecedented, concedes Jobin Akkarakalam, owner of Spice Routes Luxury Cruises, and Vice President of Kerala Houseboat Owners Federation. However, he sees the demand picking up gradually for houseboats during Christmas and the New Year. “Families largely prefer h...